We started BMB on the 05.05.05 with a simple goal in mind: to use creativity to solve business problems. Together with our clients and partners, we create brilliantly populist ideas that give brands a greater share of the future. And whilst we don't want to re-invent the wheel, we would like it to turn just a little bit faster. Whether we’re spending months crafting the launch of a big brand idea or turning around a piece of short-form video content in an afternoon, there are 3 principles that guide everything we do...
We’re not ashamed to say we prefer the popular to the clever-but-obscure. Ambitious brands want to reach more people, more of the time. The more popular you are the more people buy into you – literally. We aim to create ideas so compelling that they are unmissable and so meaningful that they help your brand find a home in the hearts and minds of millions of people.
We love generous ideas. Generous ideas are open armed. Generous ideas generate more ideas. From us, from you, from your consumers. Generous ideas get talked about, played with, and enjoyed. Generous ideas flow easily and irresistibly into every channel, and integrate into other activity. Generous ideas keep on giving.
Only with candour can we produce properly brilliant creative ideas. We talk openly and productively about the only thing that really matters: the work. We can disagree without hard feelings. We can speak our minds, and you can speak yours; otherwise, time and energy gets wasted on a merry dance. It’s part of our culture and it’s fundamental to what we do. Candour isn’t always easy, but it’s the only path to true partnership and great work.