AO.com has an extraordinary customer service culture (same day fridge anyone?) that blows its competitors out of the water. It was this brand truth that lead us to our generous idea of ‘Obsessive Passion’, a platform which finally allowed us to bring this ‘Let’s Go!’ spirit to a nation who were previously just settling for ‘Let’s put up with it’.
From dishwasher salesmen to kitchen kings
40% YOY revenue growth
Website traffic up 21%
Successful IPO in February 2014 of £1.6bn
Our first spot for the biggest-white-goods-brand-you’ve-never-heard-of. Here we feature Dave on his first day working at AO.com. We wanted to shine a light on the heart of the brand by bringing to life the obsessive passion that every AO employee brings to the workplace, with high fives, huggable forklift trucks and all.
Meet Barry Catchpole: white-goods’ Number One Fan. No man on the planet knows white goods quite like Barry, which is just as well as he works at AO.com where obsessive passion goes into everything they do. In this TV spot we see Barry in the workplace – doing what he does best.
As part of our launch campaign for AO.com we produced a series of print ads featuring iconic elements from the TV.