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Callum Hawkins, “There are no shortcuts…”
Work: This is the latest instalment of New Balance’s My Future Self campaign.
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“The moment you think you’ve made it…”
Work: Building on our ‘Toughest Opponent’ campaign from last year, BMB were tasked with creating the UK arm of New Balance’s new platform ‘My Future Self’.
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Dear 677
Work: “Dear 677” marks the campaign’s launch to coincide with the unveiling of the 2017 England Cricket kit.
Case study
My Toughest Opponent
Case study:
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Toughest Opponent
Work: New Balance and BMB launched a new integrated online campaign exploring the mind game that every athlete has to overcome on the path to greatness.
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Use Your Run
Work: Our ‘Run Different’ film demonstrates how New Balance and their products enable new ways of thinking about performance running.
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Personalised program
Work: We invited the public to participate by making - and sharing - a pledge around how they’re planning to come back fitter, faster and stronger.
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Video Portraits
Work: We produced six revealing video portraits and long-form editorial pieces with a broad range of New Balance athletes.
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Microsite
Work: We empowered you to take on your own toughest opponent with a series of tips and tutorials from athletes.