My Toughest Opponent
Work: New Balance and BMB launched a new integrated online campaign exploring the mind game that every athlete has to overcome on the path to greatness.
Work: Our ‘Run Different’ film demonstrates how New Balance and their products enable new ways of thinking about performance running.
Work: We invited the public to participate by making - and sharing - a pledge around how they’re planning to come back fitter, faster and stronger.
Work: We produced six revealing video portraits and long-form editorial pieces with a broad range of New Balance athletes.
Work: We empowered you to take on your own toughest opponent with a series of tips and tutorials from athletes.