Work
“The moment you think you’ve made it…”
Work: Building on our ‘Toughest Opponent’ campaign from last year, BMB were tasked with creating the UK arm of New Balance’s new platform ‘My Future Self’.
Showing all work for ‘New Balance’
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Dear 677
Work: “Dear 677” marks the campaign’s launch to coincide with the unveiling of the 2017 England Cricket kit.
Case study
My Toughest Opponent
Case study:
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Toughest Opponent
Work: New Balance and BMB launched a new integrated online campaign exploring the mind game that every athlete has to overcome on the path to greatness.
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Use Your Run
Work: Our ‘Run Different’ film demonstrates how New Balance and their products enable new ways of thinking about performance running.
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Personalised program
Work: We invited the public to participate by making - and sharing - a pledge around how they’re planning to come back fitter, faster and stronger.
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Video Portraits
Work: We produced six revealing video portraits and long-form editorial pieces with a broad range of New Balance athletes.
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Microsite
Work: We empowered you to take on your own toughest opponent with a series of tips and tutorials from athletes.
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Callum Hawkins, “There are no shortcuts…”
Work: This is the latest instalment of New Balance’s My Future Self campaign.