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Showing all work for ‘New Balance’

Work

Callum Hawkins, “There are no shortcuts…”

Work: This is the latest instalment of New Balance’s My Future Self campaign.

Work

“The moment you think you’ve made it…”

Work: Building on our ‘Toughest Opponent’ campaign from last year, BMB were tasked with creating the UK arm of New Balance’s new platform ‘My Future Self’.

Work

Dear 677

Work: “Dear 677” marks the campaign’s launch to coincide with the unveiling of the 2017 England Cricket kit.

Case study

My Toughest Opponent

Case study:

Work

Toughest Opponent

Work: New Balance and BMB launched a new integrated online campaign exploring the mind game that every athlete has to overcome on the path to greatness.

Work

Use Your Run

Work: Our ‘Run Different’ film demonstrates how New Balance and their products enable new ways of thinking about performance running.

Work

Personalised program

Work: We invited the public to participate by making - and sharing - a pledge around how they’re planning to come back fitter, faster and stronger.

Work

Video Portraits

Work: We produced six revealing video portraits and long-form editorial pieces with a broad range of New Balance athletes.

Work

Microsite

Work: We empowered you to take on your own toughest opponent with a series of tips and tutorials from athletes.

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