A lot has to be done to get Britain to buy into the thought that the banking system can be fundamentally changed, and that Virgin Money has the expertise to do it. We needed to deliver a campaign that launched the bank and their Everyone’s Better Off philosophy in the most inspiring, alluring and positive way possible to show people that banking can (and will) be made better, by Virgin Money.
40 years of better, in a bank
88% of people said they’d be more likely to consider Virgin Money after they
had seen the advertising and this translated into new customers with over £1
billion deposits in a matter of months.
We smashed all business targets and gained awareness figures in line with other banks faster than anticipated.