40 Years of Better.  Now in a Bank. 40 Years of Better.  Now in a Bank. 40 Years of Better.  Now in a Bank.
8th January 2012
40 Years of Better. Now in a Bank.
 
THE BUSINESS PROBLEM

A lot has to be done to get Britain to buy into the thought that the banking system can be fundamentally changed, and that Virgin Money has the expertise to do it. We needed to deliver a campaign that launched the bank and their Everyone’s Better Off philosophy in the most inspiring, alluring and positive way possible to show people that banking can (and will) be made better, by Virgin Money.

THE IDEA

40 years of better, in a bank

THE RESULTS

Spontaneous brand awareness increased by 90% over the campaign period to the level of the major High Street banks, with brand consideration up 15% - hitting our annual targets in the first three months.
We also smashed our crucial savings business targets with over £1 billion in deposits over the quarter