8th January 2012
40 Years of Better. Now in a Bank.
THE BUSINESS PROBLEM
A lot has to be done to get Britain to buy into the thought that the banking system can be fundamentally changed, and that Virgin Money has the expertise to do it. We needed to deliver a campaign that launched the bank and their Everyone’s Better Off philosophy in the most inspiring, alluring and positive way possible to show people that banking can (and will) be made better, by Virgin Money.
THE IDEA
40 years of better, in a bank
THE RESULTS
To come!
