6th July 2012
Big Bold Grolsch
THE BUSINESS PROBLEM
Grolsch needs to re-establish its premium credentials in an era when many credible beers are vying for the attention of beer drinkers.
THE IDEA
Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is a beer that is big on the inside.
We brought ‘big on the inside’ to life with a creative campaign featuring Dutch legends that never speak a word. From the start we planned this as a multi-screen campaign with an interactive video and mobile experience that both extends and seeds the TV creative. The TV and interactive are hosted on our new responsive Grolsch website.
Visit Journt now at www.grolsch.co.uk/bigbold
THE RESULTS
The mobile experience is receiving on average 2000 unique visits a day. They spend on average over 4 minutes on the website and many of them are sharing the link on Facebook and Twitter. Brand and business metrics still to come, post campaign.
