27th September 2011
Make The Pork Promise
THE BUSINESS PROBLEM
An estimated two-thirds of imported pork and pork products are produced in a way that would not meet UK welfare standards. BPEX wanted to drive awareness of the Red Tractor logo; a mark of quality and higher welfare pork.
THE IDEA
Make The Pork Promise. A movement started via social, digital and print campaign to rally the nation to give more thought to Red Tractor pork. Our campaigning print work urges people to look out for the Red Tractor logo every time they buy their bacon, chops and bangers.
THE RESULTS
We have set an initial target of 100,000 pledges, so watch this space…
