Built With You In Mind
THE BUSINESS PROBLEM
Consumers weren't convinced that a big, mass-market company like Thomson could truly deliver special holiday experiences that were carefully designed to fulfil their needs.
THE IDEA
Demonstrate that Thomson are the travel brand that really do go the extra mile for their customers.
THE RESULTS
A Millward Brown brand health check saw an increase in agreement with the following two statements after the activity ran: ‘Cares about your holiday experience’ and ‘Understands the needs of holiday makers like you’
