11th February 2012
Chance Meeting
THE BUSINESS PROBLEM
Laterooms.com is growing year by year but the name does lead consumers to see them only as late booking specialists. In fact they have a wide variety of accommodation that can be booked in advance or at the last minute.
THE IDEA
Create a romantic comedy where the couple's changing requirements demonstrate how Laterooms.com is a brilliant place to find accommodation for every type of occasion and every type of person.
THE RESULTS
The campaign has just launched, so watch this space.
