17th March 2011
Poverty Over Map
THE BUSINESS PROBLEM
Christian Aid is a thought-leader on the complex subject of poverty eradication, with a deep, structured view of how it should be approached and an inspiring belief that it can be achieved. We needed to tell this story in a simple yet compelling way.
THE IDEA
An interactive map which tells the history of poverty worldwide, letting you see the impact of major events on the world's population and how the world has changed over the years – providing a compelling call to action for behaviour change.
THE RESULTS
The campaign was successful in its initial burst with tens of thousands of visitors to the site.
