1st January 2008
Dizzy With Choice
THE BUSINESS PROBLEM
LateRooms were a 5 year old business with low brand awareness. They needed to create a lot of noise as quickly as possible on a limited budget.
THE IDEA
We created a campaign playing off the dizzying array of rooms on offer - Dizzy With Choice.
THE RESULTS
Our outdoor poster campaign generated massive awareness and increased bookings by as much as 250% in some cities
