3rd January 2012
Fast Rapper
THE BUSINESS PROBLEM
In a category dominated by Rightmove, FindaProperty.com has ambitions to be the biggest, noisiest, most memorable – and most helpful - property portal of them all. Property portals all share the same functionality, with no one brand really standing distinctly from the others in terms of its offer.
THE IDEA
An engaging everyman incongruously rapping as different characters at mind-boggling speed about the difficulties of finding the perfect property and articulating a problem that FindaProperty.com can answer.
THE RESULTS
Unique visits to the website have smashed 2011 records everyday since campaign launch.
Property enquiries have increased by 80%.
iPhone app downloads have increased nine-fold
