1st October 2011
Good Unlimited
Our new TV spot, just launched for McCain.
THE BUSINESS PROBLEM
People think all McCain do is sell frozen chips.
In order to grow, we needed to broaden people's idea about McCain - by both showing the range of potato products they sell and their wholesome nature.
THE IDEA
Simultaneously tell the story about the McCain process being natural, simple & trustworthy.
THE RESULTS
ROI of £1.23
