31st January 2008
Know Who Your Mates Are
THE BUSINESS PROBLEM
Carling was Britain’s biggest beer brand but not it’s most loved.
THE IDEA
Show the Carling understands the bonds between groups of friends better than anyone else – given that it is drunk by more groups of mates in Britain than any other lager.
THE RESULTS
The campaign delivered an ROI of £10.38 per every £1 spent. The iPint was the most downloaded app at launch and has over 3 million downloads to date. Time spent on Carling.com increased from 2 to 4.5 minutes.
