Carling was Britain’s biggest beer brand but not it’s most loved.
Show the Carling understands the bonds between groups of friends better than anyone else – given that it is drunk by more groups of mates in Britain than any other lager.
The campaign delivered an ROI of £10.38 per every £1 spent. The iPint was the most downloaded app at launch and has over 3 million downloads to date. Time spent on Carling.com increased from 2 to 4.5 minutes.