Most people don’t care or understand much about web browsers. Microsoft needed to wake up the world to the superior web experience available to the adopters of the technology leading IE9.
‘Full On’. A message that announced a step change in the way we all experience the Internet, making all other ways seem outdated. With an extensive outdoor and online presence we created a feeling of missing out for those yet to download.
Intent to download increased by 63%. We had 2.5 million downloads in 2 months. The UK beat the US to become the number one in global downloads.