14th February 2011
Pretty Polly's Legs 11 Contest
THE BUSINESS PROBLEM
Everyone had heard of Pretty Polly, but a whole generation of young women didn't really have any connection with the brand as a must-have label. Our task, therefore, was to breathe new life into Pretty Polly as a fashion brand.
THE IDEA
Piggy-back London Fashion Week to show that we're mixing in the right circles, with an on-trend pop-up shop and innovative Facebook competition to take Pretty Polly to the fashion masses.
THE RESULTS
One month after the launch of the campaign, our 'Legs '11' Competition, voted on 225,359 times and the original 'Behind The Scenes' video had 46,320 views. It had a significant effect on distribution; New Look increased their order by five times, the ASOS business tripled and Next came on board as a retailer. Excitingly, we also agreed our first distribution deal in the US.
