That's Why We're First Choice
THE BUSINESS PROBLEM
Heavy discounting for late bookings is increasingly prevalent. We wanted more people to consider and book in advance a First Choice holiday for their family.
THE IDEA
Creatively we brought to life the benefits of taking a holiday with First Choice; showcasing swimming lessons, extra legroom and great pools for both kids and adults.
THE RESULTS
22% increase in long-haul sales. Brand consideration increased from 25% to 45%.
