24th May 2012
The Best of Now
THE BUSINESS PROBLEM
MSN has been around almost as long as the web, and in that time its role in peoples lives has evolved. Through Messenger and Hotmail it has gained over 19 million regular UK visitors, which sounds great but many of them do not realise that MSN is a site packed full of, news, entertainment, lifestyle, and car related content. To most it is just a pedestrian place to go pick up their emails
THE IDEA
'The Best of Now' An online campaign centering around a vibrant digitally animated film, that announces to the world that MSN has something new to offer; A better way to keep up to date with the overwhelming torrent of stuff the Internet throws at us minute by minute. Using cutting edge Microsoft technologies and exceptional writing talent, MSN sifts, sorts, and writes about all the best bits of now.
THE RESULTS
The campaign has just launched, so watch this space.
