23rd May 2012
Where do Daddies come from?
THE BUSINESS PROBLEM
Notonthehighstreet.com has grown significantly since it launched 6 years ago. The brand has a strong following, but there is a significant opportunity to grow as brand awareness and frequency amongst shoppers are both low. Notonthehighstreet.com do not just sell products, they sell stories, and the handpicked products available via the site are therefore unique, personal and creative, making them an entirely different gifting destination.
THE IDEA
Presents should reflect how special people are to us and there is a great magic in giving someone a gift that is 'just right' for them. It shows how much they mean to you and how well you know them. We therefore need to make gifting meaningful again and position notonthehighstreet.com as the definitive gifting destination to do just that, starting with Father's Day.
THE RESULTS
This campaign has only just launched, but watch this space and we'll keep you up to date.
