The Home of Betting
THE BUSINESS PROBLEM
William Hill found themselves facing increasingly stiff competition. Many of the new competitors came across as fresh whereas William Hill was seen as a more traditional brand. This had its benefits but also a number of drawbacks.
THE IDEA
To reengage punters we started speaking to them about what they are interested in...football and betting. Using their vernacular we delivered these messages with a confident swagger. "The Home of Betting" became more relevant than ever without losing the benefit of being an established, trusted brand.
THE RESULTS
95% increase in net revenue. Yes, ninety-five. Much of this can be attributed to communications.
