Yellow
THE BUSINESS PROBLEM
The Digital Property Group portfolio was under pressure to maintain it's stock listings following the announcement of the launch of a rival portal from a group of estate agents. They needed to ensure that there was sufficient consumer demand for listing on Primelocation.com to safeguard against this.
THE IDEA
Listing on a portal is the best way to get your property viewed by as many people as possible. With an understanding that the property market is as tough for sellers as it is for buyers, we created a campaign to show people that they needed to give their property the best chance by demanding to get it listed by their estate agent on Primelocation.com.
THE RESULTS
Increase in ask to list tracking measures across DPG portfolio (Primelocation.com and Findaproperty.com)
