Rowse Honey needed us to help them launch into the cold and flu remedy category. Their brand new product mixes honey and lemon in a handy little sachet or lozenge to help you when you’re feeling a bit under the weather. But honey and lemon has been a cold and flu remedy for over a thousand years. So we decided to play on this contrast and mix the old and the new in a light-hearted print and social campaign – showing statues and famous paintings from the past enjoying a warming mug of Rowse. Lovely.