Chips Glorious Chips

McCain

‘Chips Glorious Chips’ was a musical tribute to how great a plate of crisp, hot McCain’s chips at the end of the day are. Conceived against the threat of a junk food ban in the UK, we re-wrote the beloved musical number from Oliver! to highlight that McCain’s products are healthier than consumers had been led to believe. The result was an all-singing, all-dancing extravaganza.

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