On February 22nd, we hosted our latest State of the Nation event. This time we examined the upcoming 2018 World Cup. Russia will play host this time – and with that comes a multitude of questions and complexities around an audience that the West still doesn’t know enough about.
Our speakers on the night:
Steven Lacey, Founder of SLS Insight
One of the leading UK experts in Russian Culture Codes, Steve explored the country’s cultural codes, highlighting the pitfalls of marketing to its countrymen and advising on what makes Russians tick and what that means for brands trying to engage them.
James Kirkham, Founder of Copa90
Providing clear advice on how brands can minimize the risks and maximize the opportunities of Russia 2018. James discussed what is real and what is not in today’s footie culture, and what this world cup means for brands looking to be involved, and fans who want to watch it.