Fruity Fling

Rubicon

Rubicon challenged us to develop a campaign to launch new drinks range Rubicon Spring which would succeed not only in clearly communicating what Rubicon Spring is – a delicious combination of Sparkling Spring water and fruit juice – but would also stand out in a Water-based drinks category awash with idea-light campaigns and uninspiring visual imagery. We grabbed this opportunity by the mangoes and, working closely with brave clients and world-renowned MPC Creative, developed ‘Water’s had a Fruity Fling’. In our cheeky, animated world, Mrs Spring Water gets fruity with some seriously sexy fruit, resulting in a delicious-looking bunch of Rubicon off-Spring. Water’s had a fruity fling! will run on TV, VOD, Outdoor and Social where our sexy fruit will be shamelessly flirting with anyone seeking a fling.

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