intu trends AW2016


In a world obsessed by boutiques, regional shopping centres remain the nation’s go-to for both high – and high street – fashion. When intu asked us to help position their 15 shopping centres nationwide as the enabler of fashion-forward thinking, we worked closely with both intu’s digital team and influential stylist and blogger Megan Ellaby to capture and create five short moodboard videos, each one spotlighting one of our Autumn/Winter 2016 trends.

The films were designed and shot in a mobile-friendly portrait aspect ratio – perfect for Facebook’s new Canvas format, which invited our audience to further explore each trend through image carousels and shoppable GIFs.

In Megan’s own words: “I had so much fun filming these videos, putting together the looks and championing different characters to suit. It was unlike anything I’ve ever done before but I’m so happy with the outcome and really hope you like it too.”

Look out for these spots on Facebook throughout London Fashion Week, or watch the video above to get a flavour of how things played out.

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