Building on our ‘Toughest Opponent’ campaign from last year, BMB were tasked with creating the UK arm of New Balance’s new platform ‘My Future Self’. Our latest film features Joe Root, captain of the English Test team. The film shows clips of Root training 24/7 for his chance of glory on the cricket pitch.
This is the second spot in our “My Future Self” campaign, which is rolling out over the next 6 months, promoting the values, convictions and experiences that have shaped world-class athletes and fitness professionals. The campaign began with “Dear 677”, and featured the England cricket team speaking to the future of the game. Keep your eyes peeled for more of the films as the weeks go by.