The Nut Nut’s Nut

KP Snacks

Having not been on TV for 24 years BMB were tasked with asserting that KP Nuts had definitive taste superiority over the own label brands they competed against.

With our lines that KP are the ‘nut nut’s nut’, the elephant in the room becomes literal as well as metaphorical in this execution, when the biggest ‘nut nut’ of them all is served the wrong ones.

BMB’s new campaign will run across TV, VOD, OOH and Social.

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