Ramadan Refreshers

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Inspired by the new breed of native social recipe content from the likes of Proper Tasty, we created a series of short and snackable social videos that reached out of your feed and grabbed you by the mangos.

Partnering with a Muslim mixologist, we took traditional recipes and gave them a modern twist; but also brought a few new things to the table, creating a suite of booze-free cocktails that might appeal to a younger generation of UK Muslims who, at other times of the year, have a more relaxed attitude to alcohol.

Having introduced Tye, our mixologist, in the week before Ramadan, we shared 15 short & snappy recipes over the 4-week fasting period, with the full range of exotic Rubicon flavours at the heart of each of our drinks.

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