Who’s the Daddy?

Rubicon

A sequel to our original 2016 “Fruity Fling” campaign for Rubicon Spring that continues to emphasise the brand’s cheeky humour and hopefully capture the attention of 16-34 year olds.

In our new TVC (which is supported by both digital and social) the Spring family are back on holiday and it’s the children’s turn to realise the origins of their fruity appearance. The campaign has partnered with The Sun Online to create a series of tabloid parody banner ads that document the goings on between Mr Mango, Mr Orange and Mrs Spring Water.

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