Production houses are often vying to work with the best advertising agencies. But in a city like London there is ample choice of creative agencies. It can be make it hard to be noticed over others.
Shoreditch-based animation and production company Agile Films wanted to take a different approach to deal with this. Teaming up with BMB, we came up with a campaign featuring a cast of animated mercenaries who issued a “simple ultimatum” – ‘send us scripts, or bad things will happen’. Rather than turning on the charm and offering bribes to get on the right side of future clients, we figured a threat would go a little further to staying at the top of people’s minds when it came time to