Awesome Awaits


Legoland’s global appeal rests solely on children’s love of LEGO. The LEGO movie provided a mainline hit that swelled Legoland’s visitor numbers. Our task was to maintain this growth, but on a fraction of the budget. Our campaign brings to life the desperate desire of LEGO’s, and consequently all LEGO loving kids’ to get themselves to Legoland to enjoy a true Lego experience first-hand.

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