Beach Dreaming


Rubicon create the most exotic and flavoursome fruit juices in the UK; everything from passion fruit to pomegranate. While the brand already has a special place in the hearts and traditions of Ethnic British audiences, we’ve endeavoured to broaden their appeal amongst the millennial mainstream. Our first TV ad for Rubicon introduced our new brand platform “Believe in Beach”; take a sip of Rubicon and you’ll discover its transformative quality – it’s liquid escapism to your very own paradise. All you have to do is truly believe.

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