Two brave knights on horseback crest a hill to survey the battleground below. Fuelled by a Dairylea triangle, they spur themselves on, racing down the hill to face their enemy. As it turns out, this is all a glorious figment of two young kid’s imaginations. We wanted to celebrate the wonderful, carefree world of kid’s fun where imaginations run wild. Dairylea, fully natural, feeds this fun.
Since the launch of Feed the Fun, Dairylea has now overtaken the competition and now has the highest share in Kids Snacks, in all time periods, driving category growth.