LinkedIn was one of the first Silicon Valley success stories. Somewhere along the way though they’d lost their voice. The majority of their users see them as a stuffy, corporate site catering to the “pale, male and stale” C-suite crowd or self-serving entrepreneurs.

In fact, LinkedIn has never been more relevant and useful to its members. We all have our own aspirations, goals, challenges and views on success. We’re all ‘in’ what we do for our own reasons. Linkedin is a home for every single one of them, and will help members achieve things.

Each piece of work is a story of one of their 500 million members, shining a light on why they’ve chosen their career paths. The work will run globally across TV, short and long form AV content online, posters, train station takeovers, experiential, PR and social.

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