Moo-ing Racer Cows

Dairylea

In support of the Dairylea moo-ing racer cow 2015 campaign, we worked on a series of video posts for Dairylea’s social media channels that would bring the cows to life. We wanted to inspire excitement in our audience around the prizes that could be won – by showing them the real-life prizes in the context of a home. Within the fun and entertaining snappy videos we demonstrated how the cows could be played with, their scale and how you could let your imagination come to life with the different racing characters. Bright, colourful and sharable – our videos (and occasional accompanying photos) helped drive awareness of the campaign and entries to the online competition app.

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