Moo-ing Fridge Cows

Dairylea

To launch the first of our Moo campaigns we created this 20” spot, telling people about our on-pack competition to win a moo-ing Dairylea fridge cow… or a £10,000 holiday. We ran this on pack, in store, and into TV, social media and print. The moo-ing cows became so desirable that after the competition closed they were being sold on eBay for over £25 each!

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