Ninjago The Ride


To launch Legoland’s immersive new ride, we created a high octane TV ad featuring a family who undergo the challenge of defeating The Great Devourer; the giant snake nemesis of The Ninjago from the popular Lego playset and animated series. In partnership with our post production house we created a bespoke ‘lego brick’ 3D engine which brings the film to life. We’re offering prizes for anyone who can guess how many lego bricks feature in the ad… Hint – it’s well into seven figures!

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